The Born of the Bond Series, Season 2
We worked with Zoetis, a global leader in animal wellness, to deepen their livestock brand to go beyond just bottles on a shelf. The Born of the Bond Series is a docuseries that showcases the stories of producers who count on Zoetis to continue their legacy by keeping their herds healthy. Season 2 focuses on the dairy and the challenge of keeping tradition alive while constantly innovating to survive.

The Premiere
We took the show on the road to World Dairy Expo, and played the first episode in front of a cattle-coliseum filled with dairy farmers from around the world. I even stepped in to interview the family members live from the red carpet.

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PRWeek US Awards Winner - Best in B2B