The Born of the Bond Series, Season 2
We worked with Zoetis, a global leader in animal wellness, to deepen their livestock brand to go beyond just bottles on a shelf. The Born of the Bond Series is a docuseries that showcases the stories of producers who count on Zoetis to continue their legacy by keeping their herds healthy. Season 2 focuses on the dairy and the challenge of keeping tradition alive while constantly innovating to survive.

The Premiere
We took the show on the road to World Dairy Expo, and played the first episode in front of a cattle-coliseum filled with dairy farmers from around the world. I even stepped in to interview the family members live from the red carpet.

Dairy
For the American dairy producer, milk is so much more. It’s their future, their livelihood, and their legacy. We created Instagram stories that brought the benefits of Zoetis herd health innovations in real time.

Poultry
When Zoetis launched a new website featuring articles and information straight from their team of scientists, we saw an opportunity to be smart and direct.