Not Just Any N-A
Sierra Nevada isn’t just any brewery. It’s a brewery filled with legacy, founded by and carried forward by brewers who go any distance to do things the right way. Who brew great beer at any ABV. And Trail Pass is anything but the exception. Goes well with any occasion. Stands up to any competition. Award winning without any excuses. The world show know that Trail Pass is…
“Not Just Any N-A” helps define Trail Pass as not like other N-A brews, but what makes it a campaign right for Sierra Nevada? By drawing intrigue and having fun through copy that forces our audience to read twice and interact with the messaging, we get them to wonder “what makes this one different”. The answer? It was made by the brand synonymous with craft beer credibility.
When getting ready to launch the campaign, luck would have it that Trail Pass would break into New York Times Wirecutter’s top N-A beers, further distinguishing it as Not Just Any N-A. They used some choice language that gave us the opportunity for one incredibly high-impact placement in Denver, CO…
