Meijer
A Midwestern institution, shopping at Meijer allows for people to get everything they need in one place while supporting their local communities. The brand is like a warm hug that welcomes you home and makes you wonder why you ever left (it’s the winters usually).

Thanksgiving
Every year, Meijer goes above and beyond to make Thanksgiving more affordable, so you can get more on your table, and more people around it. After the pandemic, we wanted to celebrate the little things we all missed.

Weekly Deals
For three years I wrote and helped produce hundreds of radio spots that talked about the weekly deals going on at Meijer. We got creative on special occasions.

Meijer Quality
We needed social for a campaign that focused on the people who make sure that the products you find at Meijer are up to their high standards. So we used Instagram stories to put our audience in the shoes of Meijer quality control.

Meijer Made, Made With You in Mind
When Meijer launched a generic brand focused on the palate of Midwestern families, we made it a big deal.