Adopt-A-Stray
We put 3D models of real adoptable cats into the popular game ‘Stray’, giving the internet a whole new way to play with cats.
We then went live on Twitch with popular streamers, adding chat commands that linked them directly to the on-screen cat’s adoption page and helping our furry friends find a new home.
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The Clio Awards Grand Clio – Games: Partnerships | Collaborations
The Clio Awards Gold – Games: Branded Content
The Clio Awards Gold – Games: Experimental | Event | Activation
The Clio Awards Gold – Games: Fan Engagement
New York Festivals Advertising Awards Gold – Purpose: Public Service
New York Festivals Advertising Awards Gold – Collaborations & Partnerships: Best Use
The Clio Awards Silver – Games: Branded Content
The Clio Awards Silver – Games: Fan Engagement
The Clio Awards Silver – Games: Innovation
New York Festivals Advertising Awards Silver – Design: Brand Design
New York Festivals Advertising Awards Silver – Branded Content / Entertainment: Best Use
The Effie Awards Silver – Brand Integration & Entertainment Partnerships
The Effie Awards Silver – Small Budgets - Products
London International Awards Silver – Digital Gaming
The Effie Awards Bronze – Influencer Marketing - Products
Cannes Lions Bronze – Cannes Entertainment Lion for Gaming
Cannes Live Streaming Shortlist
Cannes Brand Experience and Activation Shortlist
Cannes Digital Craft Shortlist x2
Cannes Brand Partnerships Shortlist
Cannes Brand Integration for Games Shortlist
New York Festivals Advertising Awards Finalist – Digital / Mobile: Best Use
New York Festivals Advertising Awards Finalist – Branded Content / Entertainment: Product & Services
London International Awards Finalist – Use of Social Media & Influencers Gaming