Courage+
We were honored to have the opportunity to make a real difference in Bader Rutter’s hometown of Milwaukee. We were approached by an activist group then known as CourageMKE, an amazing group of people providing shelter and additional resources to homeless LGBTQ+ individuals in the city. We were tasked with making more people care, and raising awareness for their cause.
Our solution was to rebrand their organization, replacing the “MKE” with “+” to expand the mission and tie more directly to the people we aim to support. While also creating a platform for a PR stunt that would be impossible to ignore.
Unsheltered
The idea was stark and simple. How do we turn the places these kids sleep into a bigger call to action? The result was Unsheltered. A project to create artistic interpretations of these displaced children’s “homes” with a QR code driving to support Courage+.
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The One Club ADC Awards Bronze Cube – Public Art & Installation
The Shorty Awards Gold Honor – Call to Action
The One Club ADC Awards Merit – Design for Good / Experiential Design