SYMTUZA®

SYMTUZA®
Working on an HIV/AIDS treatment was an opportunity to better connect people with a clinically-proven solution to help keep them moving forward in their lives. As a “black box” pharmaceutical, finding opportunities for creative solutions was a unique challenge that we were proud to take on.

The Website
We worked hand in hand with our client to create a fully-optimized webpage that served as both a branding opportunity and a source of information for people living with HIV/AIDS. See how I did it here.

Testimonials
We worked with patients to create OLV testimonials to demonstrate how SYMTUZA could be the right treatment for them.

The United States Conference on HIV/AIDS
At the most anticipated trade show of the year, we wanted to create an experience that brought the community together. Which is why we created two unique experiences for both our branded and unbranded booth spaces.

For most of the show, our branded space served as an informational, interactive touch point for people to learn more about the specificis of SYMTUZA and how it might work for them. To help draw people in we also worked with one of our advocates, drag queen and former Miss Columbia, Dayanna, to turn the booth into a dance party that showcased the power of living and moving with HIV/AIDS.

In our unbranded space, we created a private booth where people living with HIV could have real, private conversations about living with HIV while still showcasing the power of self-advocacy to other conference attendees.

Brave Talks
We created an unbranded website that helped us approach conversations more candidly. Brave Talks serves as a self-advocacy platform that gives people the information they need to have better conversations with their healthcare providers and find a treatment that works for them.