The first project I ever worked on was one I ended up working on for my first three years in advertising. I worked directly with the client to plan and execute a majority of their promotional advertising, and introduced a storytelling element to make something so typical a little more human.
I added valuable insights by introducing a/b testing, keyword prioritization, and more to help measure success while also creating more effective tactics in general. I learned what it really means to create advertising that sells.
